Turns out it was misogynist.
From Ophelia's blog:
Listen, I don’t think you’re an asshole who thinks it’s funny to do something that women find scary. You’ve been raised to think that this sort of stuff is all in good fun. Not by your parents necessarily, but by culture. You’ve grown up in a country where a Super Bowl commercial for Audi suggests that girls your age actually like it when a guy they don’t really know* grabs and forces a kiss on them. (Seriously—they won’t like this.) You’ve been raised in a culture that positions women as existing just for sex, for humiliation, for objectification.
* - more on "don't really know" later
Well, yes, but also, one hopes, by people who know better and teach their sons better. Some have. I know lots of men who have! Or who at least learned better at some point, because they for sure know better now. But alas, there are lots of the other kind out there too.Here is the commercial:
The Audi ad depicts the following:
- Boy drives Audi to prom
- Boy finds confidence to kiss prom queen
- Prom queen seemingly returns the favor
- Boy drives off with black eye, having been assaulted by the prom king
- Prom queen and boy had no prior relationship (boy was somehow a perfect stranger)
- Prom king and queen were bonded in a sacrosanct manner
- That the prom queen wasn't in the car with him at the end proves that she did not consent
- That the kiss was a more egregious assault than the punch to the face
- Males don't actually understand that this is a work of fiction and not intended as a how-to video
And the "Why wasn't she in the car with him at the end?" question is especially ironic.
Maybe she felt intimidated by the prom king? This possibility should concern feminists.
Maybe she felt she needed to keep up appearances in her role as prom queen?
Perhaps she was being objectified at the prom and the kiss was from a soul mate that understood her true value as a person!